EduTech Academy was paying $380K/year for paid acquisition. Twelve months later, organic search drove more signups than all paid channels combined — at a fraction of the cost.
EduTech ranked for their brand name and little else. A competitor analysis showed they were missing on 1,400+ commercial-intent keywords their competitors dominated. Their site had 2,300 indexation issues and a Core Web Vitals score in the red.
A 90-day technical remediation sprint fixed crawl budget, schema, and page speed. In parallel, we built six topic clusters around buyer-intent queries, shipped 140 long-form articles in nine months, and ran a targeted digital PR campaign that earned 62 backlinks from DR70+ publications.
Organic traffic grew 420% year-over-year. Organic-driven trial signups tripled, and blended CAC dropped 54% as the team reduced paid spend on keywords they now ranked for. Eighteen pages earned featured snippets, and organic surpassed paid as the leading acquisition channel in month 10.
We stopped thinking of SEO as a cost and started thinking of it as an asset. Every article we ship now compounds.
Tell us where you want to be in 90 days. We'll show you how to get there.