Aura Wellness had a loyal customer base and a great product — but their paid social was plateauing and their site was leaking revenue. We rebuilt both.
Aura was spending $45K/month on Meta with diminishing returns — CPAs had climbed 60% in six months, creative was fatiguing, and the mobile landing page converted at under 1.2%. Every dollar of new ad spend was earning less than the last.
We rebuilt the funnel end-to-end. New audience structure using first-party purchase data, a UGC-led creative testing program shipping 40+ new variants monthly, TikTok launched as a second channel, and a full landing-page rebuild focused on mobile-first scannability, social proof above the fold, and a streamlined three-step checkout.
Within 8 months, monthly revenue grew from $80K to $580K. CPA dropped 38% even as spend scaled 3.2x. The new landing page lifted conversion rate by 71%, and repeat purchase rate climbed from 14% to 22% thanks to better post-purchase flows.
Adnovara didn't just run our ads — they rebuilt how we think about growth. The landing page alone paid for the entire engagement in the first month.
Tell us where you want to be in 90 days. We'll show you how to get there.